UnionBank’s Fintech Business Group hosts the 2023 Tech-Economic Briefing
By: Neil Nepomuceno
UnionBank’s Fintech Business Group hosted the 2023 Tech-Economic Briefing last Friday, February 17, 2023, at Shangri-La The Fort, Manila in Bonifacio Global City.
The Tech-Economic briefing is the first–of–its–kind event for business owners, analysts, and economists that provides an outlook of the Philippine digital economy landscape, investment opportunities, projections, and key players in various industries.
To kick things off, UnionBank’s Senior Vice President (SVP) and Fintech Business Group Head, Erika Dizon, gave the opening remarks to welcome the 200 participants including members from the Bangko Sentral ng Pilipinas (BSP).
UnionBank’s Chief Economist Carlo Asuncion gave a detailed representation of the global economic outlook. He also enlightened the participants about the effects of Globalization, the turbulent and volatile economies, and the rising inflation in recent years.
He ended his talk on a positive note by encouraging the participants to support the country’s rising digital economy.
UnionBank’s role in Financial Inclusion and Digital Payments adaption
Representatives from BSP, Atty. Bridget Romero, Ms. Bella Santos, and German Constantino supplemented the first session by sharing BSP’s Digitalization Journey, which includes the push to make consumers use digital payment solutions.
“We thank UnionBank because we’ve seen the support of UBP since the launch of PesoNET in 2017.” Said Atty. Bridget Romero.
UnionBank is no. 3 in PesoNET transfers among the universal banks in the Philippines for 2022.
Engaging the Digital Customer
UnionBank’s Chief Marketing Officer Albert Cuadrante delivered a very informative talk about the current behavior of consumers when it comes to buying products and services.
Albert also highlighted the importance of the internet, saying
“When you develop your apps, adaption will be affected if your features load slowly.”
The Chief Marketing Officer also dabbled in the modern consumer trend of using social media platforms to search and avail services, consumer patience levels, and the importance of app graphics and visualizations.
“My personal pet-peeve especially on social media is copy-pasting content across all pages. That is a waste of time and money,” said Albert.
“It is more optimal to choose what social media platform to use so you can tailor fit your posts based on your followers and potential customers.” He added.
The 4-hour event was capped off with a grand selfie and some pocket meetings. Each Fintech group, the Bangko Sentral Representatives, and UnionBankers from various departments gathered and strategized their 2023 digitalization plans.